Privacy Policy

Last updated: 12.04.2026.

1. Introduction

This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR).

2. Data We Collect

a) Information you provide

We collect personal data when you:

• submit a contact form
• subscribe to our newsletter

This may include:

• Name
• Email address
• Company name
• Message content

b) Automatically collected data

We may collect:

• IP address (anonymized where applicable)
• Browser and device information
• Pages visited and interactions
• Referrer URL

3. How We Use Your Data

• To respond to inquiries
• To communicate with you
• To improve our website and services
• To analyze user behavior

4. Analytics and Tracking Tools

Google Analytics

We use Google Analytics to understand how visitors use our website. This includes information such as pages visited and time spent on the site.

Google Analytics is only activated after you provide consent.

Microsoft Clarity

We use Microsoft Clarity to analyze user behavior through heatmaps and session recordings.

Clarity may collect mouse movements, clicks, and scrolling behavior.

Microsoft Clarity is only activated after you provide consent.

5. Cookies and Consent

We use cookies to improve your experience and analyze traffic.

When you first visit our site, you can accept or reject analytics tracking. You can change your choice at any time.

6. Data Storage

Form submissions and email subscriptions are stored securely in our database.

We implement appropriate technical measures to protect your data.

7. Data Sharing

We do not sell or rent your data.

We may share data with trusted providers such as:

• Google (analytics)
• Microsoft (Clarity)
• Hosting and database providers

8. Your Rights

You have the right to:

• Access your data
• Request correction or deletion
• Withdraw consent

To exercise your rights, contact us at:
hello@lusidea.com

9. Data Retention

We retain data only as long as necessary for the purposes described.

10. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page.

11. Contact

Lusidea
hello@lusidea.com